I led global content marketing and social strategy at Mailjet, a Paris-based email service provider.
I joined on as the second hire in the U.S. office and partnered with the VP of North America to
expand our North American brand presence and inbound funnel.
PRODUCT
Produced go-to-market messaging for our React.JS-powered WYSIWYG email editor, Passport.
Built targeted educational content such as the Holiday Toolkit and Flight Academy to boost retention and engagement.
CONTENT
I lead a team of five marketers across New York, Berlin, London, and Paris. We ran weekly content brainstorm sessions on Hangouts
and quarterly in-person workshops. As a team, we created 200+ pieces of content across four languages and drove an average of
28% increase in quarterly pageviews on the blog.
