I led content marketing, product marketing, and community at Bitly.
I joined on when the team was going up-market and pivoting from B2C to B2B.
Helped with rebranding initiatives for $63m growth round of equity in July 2017.
PRODUCT
Produced go-to-market messaging and educational materials for our new platform, New Bitly.
Our redesigned platform offered refreshed analytics and other Enterprise features.
CONTENT
Managed TOFU blog strategy for www.bitly.com/blog, driving a total of 100K+ views a month, 100% growth YoY.
COMMUNITY
Grew and engaged Bitly's online community across Twitter (70K+), Facebook (44K+), LinkedIn (9K+), and Instagram (2K+).
Launched Bitly's first-ever influencer marketing program.
